I've been using bidvertiser instead of Google Adsense for 4 days now and the results are not great so far. I've had 160+ impressions with only 1 click through. With adsense my click through rate was around 8%. So at this stage I would have hoped to to have around 13 clicks. But alas I only have 1.
Why is this? My site is getting more traffic than ever. I am getting more return visitors. So what is the problem?
I think that it could be the ads and the content of the ads. They are not based on my content. They are not localised. They are based on the general area of my blog. My blog is very general but Bidvertiser makes you pick a single topic for your blog.
I have declined all ads for casinos and gambling because of personal preference.
So I currently have some ads that aren't really suitable or relevant to my site. I will try and change the ads that are shown and see if this helps but if the CTR does not pick up I will remove the ads.
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